I Semester- JOU1.1

Introduction to Communication

• Comprehend the history and development of communication at various levels of the society and its role with respect to modern day technology


• Demonstrate an elementary knowledge of the role and importance of communication at media platforms

• Think critically, creatively, independently; carry out journalistic research and take up internships and jobs


• Write effective contents for news media outlets and build network

II Semester – JOU2.1

Fundamentals of Journalism

• Understand the basics of journalism and recognize the contributions of the renowned journalists to the field of print media


• Understand and apply the principles and laws of freedom of speech and incorporate this fundamental right when functioning at different political structures

• Understand the rights and responsibilities of journalists and employ personal as well as professional ethics


• Develop production skills and techniques


• Demonstrate the ability to make thoughtful decisions within the framework of the principles of Journalism

III Semester – JOU3.1

Reporting Techniques

• Think critically, creatively and independently; evaluate one’s work and the work of others for accuracy, fairness, clarity, style and correctness


• Cover and write balanced reports through objectivity, accuracy, and brevity and understand the duties and qualities of a responsible reporter

IV Semester – JOU4.1

Editing and Design for Print

• Demonstrate the ability to copyedit to AP Style specifications for print and plan and design news publications


• Demonstrate the art of headline writing, rewriting and translation and familiarize the concept of page layout design

V Semester JOU 5.1

Audio and Visual Communication (core)

• Acquire hands-on training in Radio and Television News Production, enabling to pursue internships with Television Channels


• Demonstrate the capability of making TV News bulletins, documentaries and other programs

• Discuss the history of Radio, Television and Cinema

JOU 5.2A

Media Laws and Ethics (elective)

• Analyse the importance of media laws and ethical issues which will convince the budding journalists to engage in their career assignments without compromising the professional and ethical standards


• Explain the ethical concepts, legal implications, considerations and practices that guide the mass media professions

JOU 5.2B

Folk Media Communication (elective)

• Comprehend the history and tradition associated with folk forms


• Evaluate various forms of folk media and its relevance in the field of mass communication


• Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development

VI Semester JOU 6.1

Media Research Method (core)

• Comprehend the history and tradition associated with folk forms.


• Evaluate various forms of folk media and its relevance in the field of mass communication.


• Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development

JOU 6.2A

Public Relations and Corporate Communication (elective)

• Explain the functioning of PR agencies; manage the publics of various organizations


• Develop image building through tools like networking, campaign and exhibitions


• Comprehend the functions of and skills required for corporate communication and public relations


• Develop a critical attitude towards the way corporations and organizations communicate, externally and internally

JOU 6.2B

Advertising (elective)

• Explain the growth and development of Advertising as a field


• Explain the technicalities involved in designing an Ad and implement the strategies to publicize a product, brand or a company


• Describe the Structure of functions of Ad agencies, conducting sales promotions, advertising campaigns and market research