I Semester- JOU1.1

Introduction to Communication

• Comprehend the history and development of communication at various levels of society and its role with respect to modern-day technology.
• Demonstrate elementary knowledge of the role and importance of communication on media platforms.

• Think critically, creatively, and independently; carry out journalistic research; and take up internships and jobs.
• Write effective content for news media outlets and build networks.
• Understand the rights and responsibilities of journalists and employ personal as well as professional ethics.
• Develop production skills and techniques.
• Demonstrate the ability to make thoughtful decisions within the framework of the principles of journalism.

II Semester – JOU2.1

Fundamentals of Journalism

• Understand the basics of journalism and recognise the contributions of renowned journalists to the field of print media.
• Understand and apply the principles and laws of freedom of speech and incorporate this fundamental right when functioning in different political structures.

III Semester – JOU3.1

Reporting Techniques

• Think critically, creatively, and independently; evaluate one’s work and the work of others for accuracy, fairness, clarity, style, and correctness.
• Cover and write balanced reports through objectivity, accuracy, and brevity, and understand the duties and qualities of a responsible reporter.

IV Semester – JOU4.1

Editing and Design for Print

• Demonstrate the ability to copy edit to AP Style specifications for print and plan and design news publications.
• Demonstrate the art of headline writing, rewriting, and translation, and familiarise yourself with the concept of page layout design.
•  

V Semester JOU 5.1

Audio and Visual Communication (core)

• Acquire hands-on training in Radio and Television News Production, enabling you to pursue internships with Television channels.
• Demonstrate the capability of making TV News bulletins, documentaries, and other programmes.
• Discuss the history of Radio, television, and cinema.

JOU 5.2A

Media Laws and Ethics (elective)

• Analyse the importance of media laws and ethical issues that will convince budding journalists to engage in their career assignments without compromising their professional and ethical standards.
• Explain the ethical concepts, legal implications, considerations, and practices that guide the mass media profession.

JOU 5.2B

Folk Media Communication (elective)

• Comprehend the history and tradition associated with folk forms.
• Evaluate various forms of folk media and their relevance in the field of mass communication.
• Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development.

VI Semester JOU 6.1

Media Research Method (core)

• Comprehend the history and tradition associated with folk forms.
• Evaluate various forms of folk media and their relevance in the field of mass communication.
• Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development.
•  

JOU 6.2A

Public Relations and Corporate Communication (elective)

• Explain the functioning of PR agencies; manage the publics of various organisations.
• Develop image building through tools like networking, campaigns, and exhibitions.
• Comprehend the functions and skills required for corporate communication and public relations.
• Develop a critical attitude towards the way corporations and organisations communicate, both externally and internally.

JOU 6.2B

Advertising (elective)

• Explain the growth and development of Advertising as a field.
• Explain the technicalities involved in designing an Ad and implement the strategies to publicise a product, brand, or company.
• Describe the Structure of the functions of advertising agencies: conducting sales promotions, advertising campaigns, and market research.