JOURNALISM

PROFILE

Vision

  • To mould the students to become well aware of socio-economic and political conditions by making them media-savvy

mission

  • To make them understand various dimensions of media

  • To understand the practicalities of using media, and its contributions to the socio-economic and political conditions of the society

COURSE OUTCOME

SEMESTER/ TITLE OF THE COURSE LEARNING OUTCOME PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

I Semester- JOU1.1

Introduction to Communication
LEARNING OUTCOME
  • Comprehend the history and development of communication at various levels of the society and its role with respect to modern day technology

  • Demonstrate an elementary knowledge of the role and importance of communication at media platforms
PROGRAM SPECIFIC OUTCOME
At the end of the three year program the students will able to:
  • Think critically, creatively, independently; carry out journalistic research and take up internships and jobs

  • Write effective contents for news media outlets and build network
SEMESTER/ TITLE OF THE COURSE

II Semester – JOU2.1

Fundamentals of Journalism
LEARNING OUTCOME
  • Understand the basics of journalism and recognize the contributions of the renowned journalists to the field of print media

  • Understand and apply the principles and laws of freedom of speech and incorporate this fundamental right when functioning at different political structures
PROGRAM SPECIFIC OUTCOME
  • Understand the rights and responsibilities of journalists and employ personal as well as professional ethics

  • Develop production skills and techniques

  • Demonstrate the ability to make thoughtful decisions within the framework of the principles of Journalism
SEMESTER/ TITLE OF THE COURSE

III Semester – JOU3.1

Reporting Techniques
LEARNING OUTCOME
  • Think critically, creatively and independently; evaluate one’s work and the work of others for accuracy, fairness, clarity, style and correctness

  • Cover and write balanced reports through objectivity, accuracy, and brevity and understand the duties and qualities of a responsible reporter
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

IV Semester – JOU4.1

Editing and Design for Print
LEARNING OUTCOME
  • Demonstrate the ability to copyedit to AP Style specifications for print and plan and design news publications

  • Demonstrate the art of headline writing, rewriting and translation and familiarize the concept of page layout design
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

V Semester JOU 5.1

Audio and Visual Communication (core)
LEARNING OUTCOME
  • Acquire hands-on training in Radio and Television News Production, enabling to pursue internships with Television Channels

  • Demonstrate the capability of making TV News bulletins, documentaries and other programs
  • Discuss the history of Radio, Television and Cinema
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

JOU 5.2A

Media Laws and Ethics (elective)
LEARNING OUTCOME
  • Analyse the importance of media laws and ethical issues which will convince the budding journalists to engage in their career assignments without compromising the professional and ethical standards

  • Explain the ethical concepts, legal implications, considerations and practices that guide the mass media professions
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

JOU 5.2B

Folk Media Communication (elective)
LEARNING OUTCOME
  • Comprehend the history and tradition associated with folk forms

  • Evaluate various forms of folk media and its relevance in the field of mass communication

  • Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

VI Semester JOU 6.1

Media Research Method (core)
LEARNING OUTCOME
  • Comprehend the history and tradition associated with folk forms.

  • Evaluate various forms of folk media and its relevance in the field of mass communication.

  • Analyse the pulse of rural India through Folk media and take up research projects to study the role of folk media in the process of development
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

JOU 6.2A

Public Relations and Corporate Communication (elective)
LEARNING OUTCOME
  • Explain the functioning of PR agencies; manage the publics of various organizations

  • Develop image building through tools like networking, campaign and exhibitions

  • Comprehend the functions of and skills required for corporate communication and public relations

  • Develop a critical attitude towards the way corporations and organizations communicate, externally and internally
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE

JOU 6.2B

Advertising (elective)
LEARNING OUTCOME
  • Explain the growth and development of Advertising as a field

  • Explain the technicalities involved in designing an Ad and implement the strategies to publicize a product, brand or a company

  • Describe the Structure of functions of Ad agencies, conducting sales promotions, advertising campaigns and market research
PROGRAM SPECIFIC OUTCOME
SEMESTER/ TITLE OF THE COURSE LEARNING OUTCOME
SEMESTER/ TITLE OF THE COURSE
I Semester- JOU1.1

Introduction to
Communication
LEARNING OUTCOME
  • Comprehend the history and development of communication at various levels of the society and its role with respect to modern day technology

  • Demonstrate an elementary knowledge of the role and importance of communication at media platforms
SEMESTER/ TITLE OF THE COURSE
II Semester – JOU2.1
Fundamentals of
Journalism
LEARNING OUTCOME
  • Understand the
    basics of journalism
    and recognize the
    contributions of the
    renowned
    journalists to the
    field of print media

  • Understand and
    apply the principles
    and laws of freedom
    of speech and
    incorporate this
    fundamental right
    when functioning
    at different
SEMESTER/ TITLE OF THE COURSE
III Semester – JOU3.1

Reporting Techniques
LEARNING OUTCOME
  • Think critically,
    creatively and
    independently;
    evaluate one’s work
    and the work of
    others for accuracy,
    fairness, clarity, style
    and correctness

  • Cover and write
    balanced reports
    through objectivity,
    accuracy, and
    brevity and
    understand the
    duties and qualities
    of a responsible
    reporter
SEMESTER/ TITLE OF THE COURSE
IV Semester – JOU4.1
Editing and Design for
Print
LEARNING OUTCOME
  • Demonstrate the
    ability to copyedit to
    AP Style
    specifications for
    print and
    plan and design
    news publications

  • Demonstrate the art
    of headline writing,
    rewriting and
    translation and
    familiarize the
    concept of page
    layout design
SEMESTER/ TITLE OF THE COURSE
V Semester JOU 5.1

Audio and Visual
Communication (core)
LEARNING OUTCOME
  • Acquire hands-on
    training in Radio
    and Television News
    Production,
    enabling to pursue
    internships with
    Television Channels

  • Demonstrate the
    capability of making
    TV News bulletins,
    documentaries and
    other programs

  • Discuss the history
    of Radio, Television
    and Cinema
SEMESTER/ TITLE OF THE COURSE
JOU 5.2A

Media Laws and Ethics
(elective)
LEARNING OUTCOME
  • Analyse the
    importance of
    media laws and
    ethical issues which
    will convince the
    budding journalists
    to engage in their
    career assignments
    without
    compromising the
    professional and
    ethical standards

  • Explain the ethical
    concepts, legal
    implications,
    considerations and
    practices that guide
    the mass media
    professions
SEMESTER/ TITLE OF THE COURSE
JOU 5.2B
Folk Media
Communication
(elective)
LEARNING OUTCOME
  • Comprehend the
    history and tradition
    associated with folk
    forms

  • Evaluate various
    forms of folk media
    and its relevance in
    the field of mass
    communication

  • Analyse the pulse of
    rural India through
    Folk media and take
    up research projects
    to study the role of
    folk media in the
    process of
    development
SEMESTER/ TITLE OF THE COURSE
VI Semester JOU 6.1

Media Research
Method (core)
LEARNING OUTCOME
  • Comprehend the
    history and tradition
    associated with folk
    forms

  • Evaluate various
    forms of folk media
    and its relevance in
    the field of mass
    communication

  • Analyse the pulse of
    rural India through
    Folk media and take
    up research projects
    to study the role of
    folk media in the
    process of
    development
SEMESTER/ TITLE OF THE COURSE
JOU 6.2A

Public Relations and
Corporate
Communication
(elective)
LEARNING OUTCOME
  • Explain the
    functioning of PR
    agencies; manage
    the publics of
    various
    organizations

  • Develop image
    building through
    tools like
    networking,
    campaign and
    exhibitions

  • Comprehend the
    functions of and
    skills required for
    corporate
    communication and
    public relations

  • Develop a critical
    attitude towards the
    way corporations
    and organizations
    communicate,
    externally and
    internally
SEMESTER/ TITLE OF THE COURSE
JOU 6.2B

Advertising (elective)
LEARNING OUTCOME
  • Explain the growth
    and development of
    Advertising as a field

  • Explain the
    technicalities
    involved in
    designing an Ad and
    implement the
    strategies to
    publicize a product,
    brand or a company

  • Describe the
    Structure of
    functions of Ad
    agencies,
    conducting sales
    promotions,
    advertising
    campaigns and
    market research
PROGRAM SPECIFIC OUTCOME
PROGRAM SPECIFIC OUTCOME
At the end of the three year program the students will able to:
  • Think critically, creatively, independently; carry out journalistic research and take up internships and jobs

  • Write effective contents for news media outlets and build network

  • Understand the rights and responsibilities of journalists and employ personal as well as professional ethics

  • Develop production skills and techniques

  • Demonstrate the ability to make thoughtful decisions within the framework of the principles of Journalism

FACULTY

Dr. Sharada T

Assistant Professor

M.S Commn, Ph.D. NET

Ms. Sandya S.C

Assistant Professor

Ms. Shwetha P.B

Assistant Professor